82% of marketers are actively investing in content as a viable form of innovative marketing. However, content consumption is changing fast.
How do people want to receive content? What piques their interest and educates them? What content builds brand awareness and hype?
In the modern age, TikTok reels, instant messaging, and “sliding into a brand’s DMs” are all legitimate content marketing trends. If you want to boost your marketing efforts as a small business owner, which trends are worth latching onto?
We’ve assembled a guide to the latest content marketing trends in 2022. If you’re looking to embrace diverse types of marketing and reap real results, we’ve got you covered!
Augmented Reality
Millions of people used augmented reality last year. It’s a brand-new way to experience content in real life. Here’s an example of how it works.
As a small business owner, you might sell makeup and other beauty products. You have a brick-and-mortar location, but you also sell products online.
When people buy makeup online, how do they know it will work on them? A shade of lipstick might look gorgeous online, but it might not look ‘right’ in person, which could lead to dissatisfied customers.
Augmented and virtual reality content marketing allows customers to swipe lipstick onto a photo of their face. As a form of innovative marketing, you’ll be able to increase customer satisfaction and creativity.
Video Marketing
We’ve all heard the cliche saying: a picture is worth a thousand words. But if you really want to communicate what your brand is all about, video is the way to go.
Let’s face it—business ownership is difficult. You know that your products can revolutionize the world. But if people don’t know about it through options such as video marketing or 3D creative assets like https://www.womp3d.com/, your marketing efforts go to waste.
That’s where TikTok reels, YouTube videos, Instagram reels, Facebook Live, and other video marketing tools come in. You can leverage user-generated content, create video ads, and more.
User-Generated Content
If you work in marketing, you have an agenda. Even if you have a genuine desire to ‘save the world’, buyers will assume you want to push a certain product. People prefer to trust recommendations from ‘real people’.
Word of mouth is a powerful marketing tool. So is admiration. If consumers see an admired figure using certain products, they are more likely to buy.
Think of it this way. Say that Khloe Kardashian uses your lipstick and posts about it on social media. That’s user-generated content.
Thousands or millions of Khloe Kardashian’s followers may buy that lipstick. Those that don’t purchase will still be exposed to your brand name.
You can build buzz around user-generated content without the help of figures like the Kardashians, of course! Have your followers use a hashtag when they post pictures with your products.
Then, your brand can repost these images. It’s marketing that people believe in!
Leveraging Content Marketing Trends
When making the most of content marketing trends, remember that progress is cumulative. Building buzz takes time, but it’s worth it to make sure that your brand is positioned as a fierce industry leader.
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