Are you wondering whether you should advertise in Times Square?
At least 330,000 people pass through Times Square every day. During the busiest times, 460,000 people may go through the area. At least some of these people belong to your target audience. So, having a Times Square billboard can help you grow.
Yet, a Times Square ad can get pretty expensive. Below, we’ll get into how you can determine how much your Times Square ad might cost. Keep reading to learn more so you can start planning for your Times Square ad campaign today!
Determine How Long You Want to Advertise
Your Times Square billboard will cost a different amount of money based on how long you want to advertise.
On the low side, businesses pay thousands for a day of advertising. The cost can go up to $50,000 per day, depending on the billboard you choose to use. Most brands will advertise for a day or two, usually for $5,000-$25,000.
You can rent the space for a longer period of time, too. If you rent a billboard for a year, it will cost you between $1.1 million-$4 million.
The good news is that anyone can advertise in Times Square as long as they have money. To determine whether this would serve as a wise financial decision for you, work with your accountant. Figure out how much you can afford to spend per day. Then, look at which billboards are available.
You might find that many of the billboards have already been taken for your selected time period.
Times Square Billboard Placements
Once you’ve chosen to advertise in Times Square, you need to look at where you want to place your ad.
Times Square has 238 billboards. Many of them are high up on the buildings. But, your company may actually benefit more from ads that are at eye level. Others will benefit from the higher-up ads. This is especially true if they can afford the larger and more prominent billboards.
Get together with your marketing team and discuss the ad’s placement for the best results.
Grab your audience’s attention with mobile billboards!
Look at the Cost of Making Your Ad
If you want to know the true cost of a Times Square billboard, you should consider the cost of creating your ad. This includes hiring photographers, paying graphic designers, and possibly even working with models.
Companies that don’t factor this in might end up having their hopes dashed when they can’t afford both the billboard and the ad’s creation.
Ready to Create Your Times Square Ad?
Now that you’ve read this guide, you’re ready to create your Times Square billboard.
To get the most out of your Times Square billboard, you should get creative. You’ll have to compete against some of the best advertisers in the world, so you need to put your best work in. Look into the best ways to create attention-grabbing billboards.
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