Did you know digital signage can improve engagement levels with customers? If you would like some tips on digital signage design, we can help.
This guide will go over the importance of digital signage content. Learn about common digital signage mistakes to avoid.
Want to learn more? Keep reading.
- Don’t Use a Slideshow
Some businesses will often make the mistake of using a slideshow when setting up a digital sign. You should think again.
If you don’t have decent transitions, your digital sign will look like a crappy PowerPoint presentation.
Static images shouldn’t necessarily get completely avoided. Look at breaking up content presentations with unique images. The movement will attract viewer attention more than slow-moving static content.
- You Forgot the Call-To-Action
Digital signage content should encourage the viewer to complete something. You want to have a call-to-action (CTA) for your viewers once you tell them about the service or product.
Lush imagery and flowery language will get lost without a CTA. You need to ask the customer to provide an email address or try a free sample.
If you don’t set up a CTA, you won’t have a conversion from viewer to customer. There isn’t a positive ROI because the content isn’t effective.
- Avoid Poor Content Quality
Low-resolution videos and images won’t affect the audience. Get an LED display that provides an excellent visual experience for your audience.
You’ll need to consider the resolution quality and comprehension. If your messages aren’t clear, the viewers won’t spend time trying to read the LED display.
You don’t want viewers to leave feeling confused over mixed messages.
- You Need to Prevent Outdated Digital Signage
Look at updating your digital signage content when possible. If you display a sale offer that’s expired, you will end up annoying customers.
You will get the reputation of not being a trustworthy business. Make sure you have someone responsible for updating or checking the signage. Try sticking to a content schedule if you need help staying organized.
- Don’t Use Lengthy Content
Think about how much time a customer will need to read your content. Is the message super long?
You want customers to walk by and still get the news. If your LED display has introductory paragraphs, people might end up ignoring them.
Plan your content so it’s easily understandable in under five seconds.
- Look at Using Aesthetic Displays
A stunning display will help attract viewers’ attention. Yet, you should look at refreshing the content. Viewers will get bored and won’t notice the same old content if they have seen it already for months.
A lot of newcomers to digital display won’t keep a schedule. This will cause content to remain on the screen for an extended period.
If you hope to get the attention of customers, make sure the content gets updated. Look at developing a budget for your content, and provide new unique messages.
- You Don’t Have Adequate Content Density
Will you put an LED display in your waiting area? If you place it in one of these high-traffic areas, there’s an increased chance of people reading it.
Viewers might ignore it if you display dense content in a public area. In a public space, there’s a lot of competing information.
You’ll have to enlarge the content to catch the attention of your viewers. Pick a font that’s easy to read.
- Placing the Sign in the Wrong Area
Some people mistakenly place a sign in a sunny area. Your sign might appear excellent in a vendor demo center, but in the real world, you’ll face some issues.
For example, putting a large screen display in a window or a sunny area will overpower the monitor. The color in your digital signage will get washed out. It’s hard for people to read what’s on the screen.
Screens that get bathed in sunlight will often overheat. You can get some digital signs created to still work in a sunny area.
There are brightness capabilities that let the intense color of video and graphics cut through glare conditions.
If you put your digital sign in a sunny area, get a well-engineered high-brightness display. Did the settings get adjusted based on that day’s lighting condition? Tone down the brightness on a foggy day.
- Digital Sign Parts
Typical digital signage installations will have many parts. You’ll deal with network cables, display signal cables, and PC-based media players.
Many things can break or get loose. A PC might have a spinning hard disk drive or a fan that could fail due to airborne dust or debris.
If equipment fails in the field, it will cause service disruptions. A digital menu board that doesn’t work at a restaurant could generate lost sales.
Have you considered using solid-state smart signage displays? You can get a media player embedded in the display, so you don’t need an external media player.
These kinds of displays lower the risk of failure. It also reduces operating costs.
You can transform any screen into digital signage. Make the most of digital signage content and impress your customers.
You Can Avoid Common Digital Signage Mistakes
We hope this guide on digital signage mistakes was helpful. Consider how you can improve your content schedule. Avoid common issues with digital signet content by updating the content often.
If you need more marketing or advertising tips, stick around. Browse the marketing, business, and advertising resources on the blog.
