With nearly 197,000 dental businesses in the US, it can be difficult to attract new patients to your office. What’s even harder is marketing something that may not seem so pleasant or interesting, such as dental implants.
The truth is, dental implants are a fascinating invention that restores both aesthetics and function. Many patients stand to benefit from them; the challenge is convincing them!
With some clever marketing, advertising dental implants will be a cinch. So how can you do so?
Here are 4 tips for dental implant advertising you should know about.
1. Perform Local Search Engine Optimization (SEO)
SEO is great for businesses that have a non-local reach, as they can advertise to people all over the world. However, as a dentist in southern California, chances are, you won’t even get someone coming from the north of the state, much less across state borders.
So don’t waste your marketing spend by casting a wide net with little results. Instead, focus on local SEO, with prime keywords like “Los Angeles”, “Orange County”, and “San Diego”. This will attract patients who can feasibly travel to you for dental implants.
2. Create Patient Personas
They always say you should put yourself in others’ shoes, and this is a great way to market effectively. You can do so by creating patient personas.
This is where you envision ideal patients; the more details, the better. For example, a senior citizen who’s lost their teeth due to decay probably wants oral restoration and has some retirement funds to use for implants.
When you have a clear picture of who you want to market to, then it’ll be easier to shape relatable and relevant ads.
3. Write Blog Posts
The average person doesn’t know much about dental implants. So the best way to get them interested is to educate them!
Blog posts are an affordable way to market your dental practice and position yourself as an industry leader. Break down complicated concepts into easily digestible posts and you’ll generate interest in dental implants. Before you know it, you’ll have people constantly contacting you!
4. Use Social Media
Social media is fantastic for small business advertising, and dental offices are no exception! This channel is an excellent way for you to show off your dental practice and your knowledge.
In fact, this is ideal for marketing your dental implants blog posts. Keep sharing these, as you’ll always get new traffic through Google.
Make sure you interact with anyone who leaves you comments. It’s great for giving potential dental implant patients a taste of what quality service they’ll receive.
If you want to learn more, then the dental implant marketing linked here is a great way to get started.
Practice Good Dental Implant Advertising
Dental implant advertising might not seem like an interesting subject, but you can certainly make it so! By following our dental implant advertising tips, you’ll be able to attract new patients quickly. And as a result, you’ll see business boom!
Now that you know how to get more dental implant patients, keep reading our blog page for more advertising and marketing help!
