Did you know that 97% of Fortune 500 companies invest in social media marketing?
There’s no doubt that this strategy is suitable for any business (big or small). After all, it has the power to connect with target customers wherever they might be.
If you’re wondering ”what is Facebook advertising?” or ”why advertise on Facebook?”, then you’re in the right place. Continue to read to find out our Facebook advertising tips and why it’s worth investing in this social media platform.
Reach A Wide Audience With Facebook Advertising
If you want to advertise on a platform with one of the largest user bases, you can’t go wrong with Facebook. Plus, there are several demographics on this social media, so you’ll certainly be able to reach your target consumer.
Are you worried you won’t reach older demographic groups? Think again: they are the fastest-growing segments of this platform.
Easily Scale Your Content Promotion
If your business is already investing in great website content, it might be time to let people be aware of it. Sure, you might already share updated content across social media, but you have to use Facebook ads if you want to amplify your reach significantly.
With ads in Zuckerberg’s platform, you’ll be able to scale your marketing strategies easily, in a way that organically, you wouldn’t be able to do it. Once you’ve got an ad that drives conversion well, put more money into it. When it no longer performs as you wish, you can stop investing.
Keep in mind that you can come up with duplicate ads to target other segments of your main audience.
Facebook Ads Are Affordable and Low Cost
Similar to other pay-per-click style advertising platforms, Facebook Ads are free, and there’s no charge for their Ads Manager tool as well. Therefore, you’ll just spend on supplying a budget and running ads.
Certainly, this is one of the main Facebook advertising benefits for SMB advertisers.
The cost of running ads on Zuckerberg’s platform depends on several factors, such as your business industry, ad types, and budget. You can expect to pay from a few cents to a few dollars per click.
Ultimately, Facebook ads tend to be much cheaper than traditional advertising. As a bonus, they offer some of the best return on investment (digital PPC wise). Check out this link and get a free strategy call!
Better Ad Types For Your Business Needs
Expect to find a wide range of ad types (e.g., video, photo, stories, playable, carousel, slideshow). Since you’re not limited to using a specific ad type, you won’t have to limit your creativity.
You’ll be able to find more ad types compatible with your business branding. Get ready to develop creative, visual, graphic-styles ads with photos, videos, whatever multi-media element you prefer. Indeed, it’s way better than the plain text ads you typically find on search engine PPC.
Why Advertise on Facebook?
Now that you know why to advertise on Facebook, set up your budget, and get ready to see a fantastic ROI! With Facebook ads, you’ll increase customer interaction, achieve a higher retention rate, and, at one point, more sales. You can only win.
Did you enjoy reading our Facebook advertising guide? We have other business and technology pieces too! Check out the rest of our website!