When you buy online, perhaps it’s because of email marketing. But what about emails reminding you about items still in your online cart? You can thank email marketing automation.
So, exactly what is email marketing automation? Read on to discover the wonders of how you can save 12% in marketing costs.
Yes, email marketing is essential to keep your customers engaged. But with email marketing automation, you’re bound to get that sale. A great automated email makes your clients happy.
And happy clients are happy to open their wallets to you.
So, wait before sending out your next email marketing newsletter. And dig into this email marketing guide. With email marketing automation, your current customers keep giving revenue back.
What is Email Marketing Automation?
If you’re reading this article because of a newsletter, thank email marketing. But if you got a reminder email from your dentist, thank email marketing automation.
Email marketing impacts more than 50% of customers’ purchasing decisions. But email marketing automation is different from general email marketing software.
Email marketing automation involves sending timely and more personalized emails. Instead of sending mass emails, email marketing automation targets a segment. This way, only the intended member or members receive the personalized email.
You can use this marketing tool to send exclusive bonuses and more to select members on your list. Email marketing automation can also reach a single member on the mailing list. It can automate promotional emails for a member’s birthday or membership milestone.
Also, your subscribers’ actions or decisions trigger these targeted emails. The value of email marketing software is creating custom or segmented mailing lists.
Segmented mailing lists are sub-mailing lists with customers’ habits with similar habits. Email marketing software can help you with this segmented list.
But first, you must get some data from your clients. Online surveys are email marketing tips to do this task.
Using Email Marketing Automation
Email marketing automation works on time points or user behavior. The sender pre-programs time-guided emails.
A typical example is a hair or doctor appointment. As the date approaches, an email goes out to the intended customer. Actionable email marketing automation sends targeted emails on specific actions.
A classic example is a new email newsletter. After subscribing, only that new member receives an automatic email. Email marketing automation can also send a reminder email to confirm their subscription.
Likewise, email marketing automation is ideal for sending confirmation emails. An example includes a personalized greeting for completing an order. Consider these reasons for investing in email marketing software.
- Time efficiency
- Consistent delivery
- Improved click-through rates
Email marketing automation results in a 106% click-through rate. With the right personalized message, you can keep your customers engaged.
More on What is Email Marketing Automation
Don’t forget about setting up a workflow for your email marketing automation. With subscriber information, the workflow can trigger vital email marketing automation. For example, an email goes to a customer with items in the cart after a period.
And for more about what is email marketing automation, check out the blog. There, you will also find informative articles on gadgets and trending tech.
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