Organic searches drive 53% of all website traffic. Is your website getting traffic from search engines? If not, then you need to invest in search engine optimization (SEO).
SEO is the process of making your website visible to search engines and potential customers when they look for your products or services.
If your business is ready for growth, hiring SEO services is the best next step. You’ll get high-quality leads that easily convert to customers.
Keep reading to discover how you can hire an SEO agency that delivers traffic and results.
1. Customized Processes
Your business is unique and it needs to be treated that way by the SEO company that you hire.
They should understand digital marketing strategy and how SEO supports your other marketing plans.
An SEO firm should have a process, but it has to be tailored to your specific needs. Ask companies about their strategies and how they tailor them to customers.
2. Reviews and Testimonials
Reading online reviews tells you a lot about a company. You’ll learn about a company’s strengths and weaknesses.
Look for companies that have excellent service. Check out the websites of SEO companies and look for testimonials. They may have case studies of clients that show how they helped them grow their business.
3. Local Expertise and National Reach
Are you a local business that aspires to have a national reach? You’ll want to work with an SEO company that is familiar with your local market and can make your business visible all over the country.
If you’re in Miami, look for a Miami SEO company that works with a broad range of industries. This shows you that they can work with your business and help you scale when you’re ready.
4. Partnerships and Certifications
Does the SEO agency have vendor partnerships with companies like Google and Shopify?
These partnerships show that the SEO company meets high standards set by Google and Shopify to qualify for partnerships.
The partnerships and certifications also signify that the company invests heavily in training and growth. This is important because SEO changes very quickly. You want to hire SEO services that keep up with the changes.
5. Reporting and Results
When you evaluate companies, ask them how they plan to measure progress. Understand that SEO magic takes time and consistency.
The SEO agency you hire should rely on metrics that help you determine if your investment is a good one.
There are some companies that guarantee that you’ll rank at the top of competitive searches in a few months.
It’s one thing to guarantee the quality of work. It’s another to guarantee that you’ll be at the top of search results in a month.
Stay away from companies that make big promises like that. They’re likely to use black hat tactics that could get your site penalized by search engines.
Tips for Hiring SEO Services
Hiring SEO services doesn’t have to be difficult. This article showed you the top things that you need to look for in SEO services.