About 75% of search engine users never look beyond the first page of results. If you’re not ranking at the top of the page, you need to update your SEO. Reviewing your SEO metrics can help you find areas that need improvement.
Not sure which SEO KPIs to track? Here are seven that can help you get started.
Reviewing these metrics can help you become a smarter small business owner. You can make more informed decisions for your SEO content marketing strategy. Then, you can boost your rankings to reach more customers online.
Get started by tracking these KPIs today!
1. New Referring Domains
Backlinks send readers on one website to your website’s content. According to Google, backlinks are one of its top three ranking factors. The more backlinks a page generates, the more organic traffic it can gain.
Generating high-quality, relevant backlinks from domains with a high authority can boost your domain authority.
Determine where your backlinks originate from. Gaining more referring domains can help your organic traffic increase.
2. Domain Authority
Many SEO tools use your Domain Authority to determine your overall SEO strength. This score considers factors like your backlinks and referring domain quality. The score can range between 0 and 100.
Your Domain Authority isn’t an office Google ranking factor. However, it does consider metrics that are official ranking factors.
Following these SEO metrics can indicate which pages need improving. You can look here for more information.
3. On-Page Optimization Scores
Your on-page optimization determines how well a page is optimized for SEO. These SEO KPIs can include your:
- Page title
- Canonical URL
- URL
- Internal and external links
- Related keywords
- Instances of related keywords
- Keyword density
- Image alt tags
Make sure to review these KPIs to improve your SEO content marketing strategy. If your on-page optimization scores are low, it’s time to update the content.
4. Impressions
Impressions indicate how often your page appears for a Google search. The more often your content appears, the more traffic you can generate.
Impressions aren’t clicks, though.
If your impressions are low, you might want to look at the keywords you’re trying to rank for.
5. Click-Through Rate
Your click-through rate (CTR) is the percentage of impressions that generated a click to your website. A higher ranking can help boost your CTR.
If you’re not generating clicks, improve your SEO titles and meta descriptions. Add a compelling CTA to your titles, too.
6. Organic Conversions
Conversions indicate if you’re generating the right traffic to your site. Conversions can include leads, sales, or form completions.
If you’re generating traffic but not conversions, you need to improve your customer acquisition funnel.
7. Bounce Rate
A high bounce rate indicates people are leaving your site without clicking around.
Make sure the page content aligns with the user’s search intent. Improve your site’s usability and readability as well.
Boost Your Rankings: 7 SEO Metrics to Track in 2022
Studying these SEO metrics can help you make more informed choices for your SEO content marketing strategy. Make sure to review these SEO KPIs throughout the year.
Keep improving your SEO strategy to boost your rankings.
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