It’s no secret that social media is the best way to reach your target audience.
In fact, it might be the best tool ever created for engaging your customers and growing your brand. The key is to understand how to use popular social media platforms most effectively. For example, take a look at current social media trends.
If you aren’t familiar with innovating marketing trends that have exploded this year, you’ve come to the right place for help. Here we take a look at social media trends that can help the average small business owner rise above the competition. Keep reading to learn more.
The Power of Social Commerce Continues to Explode
What is social commerce? This is the term used to describe when brands use the most powerful social media platforms to sell their products.
It should come as no surprise that brands of all sizes are leveraging the major platforms as much as possible to get eyeballs on whatever they have to sell. After all, nearly everyone is glued to a mobile device, making it easier than ever for companies to reach their target audience.
TikTok Is a Major Player
You’d have to be living under a rock to not understand that the popularity of TikTok made it one of the dominant social media platforms on the planet.
That’s why marketing professionals continue to look for ways to use TikTok to their advantage. Best of all, the popularity of this video-oriented platform shows no signs of slowing down anytime soon.
Video Content Continues to Be the Dominant Format
Advertisers are constantly assessing the best format to use innovative marketing to reach their target audience. But it doesn’t take a rocket scientist to understand that video remains the best way to deliver killer content.
Here’s a resource that can help improve social media management for nonprofits.
The Need for Paid Advertising Is On the Rise
The simple truth is that every small business owner needs to make money. And with so much competition, platforms are looking for as much paid advertising as they can get. This means they need paid advertising content providers every bit as much as those content providers need those platforms.
Influencers are Most Powerful Than Ever
The most popular social media influencers are quickly becoming more powerful than movie stars. Thus digital marketing companies are relying more and more on influencers to reach their target audience with their products and services.
A Guide to Current Social Media Trends
When you’re ready to take your small business to the next level, you’ll need to take advantage of every tool available. Fortunately, this guide to some of the most impactful social media trends of the moment will help you get started.
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