Because social media can play a significant role in shaping your company’s image, it is critical to invest in developing a strong social media presence. Customers now use social media to help them make decisions and learn about businesses before making a purchase. People began to rely on social media networks to make everyday life decisions, including shopping and purchasing decisions, as the web grew in popularity, particularly after the emergence and spread of social media networks. Because of the significant impact these online networks have on shaping customers’ decisions and building their own perspectives, it is critical for organizations to maintain a neat and significant presence on these networks and stay in touch with customers.
Factors Influence of Social Media on Business and Corporate Image
Every organization, whether in the physical or virtual world, strives to build a good reputation and present a positive image to their customers. Online, social media platforms provide excellent opportunities to spread the word about businesses all over the world. As a result, social media networks have emerged as one of the most important platforms upon which brands are built.
A new study conducted by Romanian and Thai researchers has highlighted the impact of social media on a company’s image. This case study “was conducted with 258 respondents ranging in age from 18 to 41 years old.” The study finds that “2.44 percent never, 26.83 percent sometimes, 51.22 percent often, and 19.51 percent always” consumers read or actively participate in discussions initiated in online social networks.
Researchers also investigated whether social network users pay “more attention to online discussion related to the products/services they frequently use.” Then, 82.49 percent of those polled responded positively to the question, confirming that they “are attentive to this type of information.”
Social media networks then play a significant role in shaping the company’s image and how customers perceive it. According to the researchers, the study results show that “the company’s image is related to all three constructions: users’ social influence, organisational promotion, and perceived image in OSN (online social networks).”
Several other studies have emphasised the significance of social media networks for businesses. This study, for example, looked at the importance of virtual communities and how they can influence online shoppers’ trust. According to the study, “virtual communities offer several advantages to e-tailers and opportunities for consumer interaction with members of virtual communities.”
Another study addressed the issue, emphasising the significance of businesses’ social presence and how it affects customer trust. According to the study, “social presence is a determinant of trust in a retail website.”
To build a good relationship with customers and gain their trust, online businesses must maintain a good social presence so that the customer feels as if they are “present with a real vendor.” This sensation is caused by the emotion experienced while interacting with the website, according to the researchers.
The use of social media continues to grow at a rapid pace. As a result, businesses must take advantage of the opportunities provided by these networks in order to reach and connect with their target audiences and customers. Businesses must consider this and incorporate social media into their marketing and overall business strategy.
Companies should not ignore social media, which has become an important way to boost business growth and enhance market presence Science Articles, and should take advantage of these networks to reflect a positive company image.
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