About 75% of search engine users never look beyond the first page of results. If your Google rankings are low, you could struggle to reach the target audience. You need to develop a plan to improve your organic search rankings.
Boosting your rankings can help you generate brand awareness, website traffic, and leads. That’s the reason every site owner tries his best to perform well and get good rankings.
According to siteefy, currently, there are approximately 1.8 billion sites on the World Wide Web. Don’t be afraid; just 17% of the sites are active, and the rest of the 83% are inactive. Don’t take these 17% seriously because they are striving to rank better on search engines.
If you want your website to rank better, you have to work according to useful tips and tricks. It’s not enough to write stuff and publish.
Here are some proven strategies to write a good article that ranks no 1 in search engines.
1) Write an article that appeal to your target audience
The best way to write a good article that ranks no 1 in search engines is to write about something that your target audience cares about. This will help you rank for keywords that are related to your content.
Try to choose topics that can draw attention. Don’t just pick random topics without doing good research. Being a blogger, you must be aware of your target audience and their interests. See Google Analytics get an idea about what sort of content is grabbing attention. What are the pages where your visitors are spending the most time?
By doing so, you will have a clear idea of what sort of content topics can generate traffic for you. As a result, you will be able to devise a better content strategy according to the interests of your readers.
2) Identify keywords that your target audience uses to find content
Keyword research is one of the most important aspects. No blogger should ignore this before planning a content strategy.
There are many tools available online that you can use to find the keywords your target audience uses. These tools will help you identify the most popular keywords related to your topic.
Once you have identified these keywords, incorporate them into your article so you can reach more people who are interested in what you have written. It is very important to use those keywords in the correct way.
3) Keep your words and letter count concise
When it comes to content or copy writing, there are certain standards and formats that essentially need to be considered and an absolute compliance is simply inevitable.
Irrespective of the vastness and depth of the title or subject, the writer is supposed to cover the entire title right within a predefined word limit which again cannot be dodged or ignored since it negatively impacts your article from certain perspectives, mainly SEO.
Conveying the essence of your entire message in minimum possible words is considered as a very fundamental quality of a writer.
Moreover, several social media platforms also restrict the contributors to a certain limit of words and even characters; this restriction cannot be jumped or tricked; instead, they require a random smart word & character letter counter tool to remain within the confines of set restrictions.
So always make sure that you stick to the standard word limit for every write up and only talk about substance, beating about the bush does no good at all.
4) Write an engaging title and description for your article
This is called Meta data. This is the most important part of your article because this is what will be shown in search results, and the actual title will be the click bait that gets people to click through from Google.
If you can attract a visitor through a compelling Meta title and description, it means you have the potential to rank your blog higher on Google.
Use the right keywords and keep the length of text within specified character limits. You can use a word or character counter tool to know how many characters you have written for a meta title or description.
5) Optimize your article for the keywords you have chosen to target
Once you have identified the keywords you want to target, it is time to optimize your article for those words. This means adding those keywords to your title and meta description. It also means writing content that includes those keywords so search engines can understand what your article is about.
For instance, it’s good to use your main keyword in H1, meta title, and meta description. Feel free to use it a few times in the body of your article. However, always avoid keyword stuffing because overdoing will cause you to face penalties from Google.
6) Promote your article on social media platforms
Social media platforms like Facebook, Twitter, and Instagram are a great way to promote your articles because they allow you to reach a large audience who are interested in the same topics that you are writing about.
If you share your article with people on social media sites, they will be able to read what you have written and share it with their friends as well.
The number of social media users is constantly increasing across the globe. If you want your blog to get the maximum traction, then you will have to share your write-ups on different social media sites.
Create social media buzz around the topic of your article, and make sure it has a catchy title or subheading (depending on where you plan to publish).
7) Write an article that is optimized for search engines
This means using the right SEO parameters and avoiding keyword stuffing or over-optimization. It also means adding metadata and relevant links so Google knows what your page is about. To write an article that will rank well on Google, you need to know about search engine optimization.
Depending on who you talk to, you’ll hear SEO described as anything from a mysterious process that magically results in high traffic to a simple checklist of things to do before you hit publish.
SEO isn’t as complicated as many people make it out to be. You can learn the basics and start implementing your learnings. Soon you will understand how this works. Start reading helpful guides from authentic sources so that you can boost your SEO knowledge.
8) Focus on internal and external linking
Make sure your page is linked to other pages on your site and relevant sites on the web. Creating a web of links will help Google understand that your site is linked to the correct web pages.
There must be a lot of posts on your site that relate to other blog posts. Link them with each other. Furthermore, feel free to give links to other authority blogs as this can help with external linking.
9) Make your article easily accessible
Put the article up in a blog, newsletter, or other places where people can find it easily, and encourage people to share it with their friends through different channels and forums.
If you are looking for a way to achieve your high search engine rankings goals, you need to be writing content that people want to read. If your article is not interesting enough, people will not share it. If no one shares it, it won’t rank well on Google and other search engines.
10) Don’t Give Up
Finally, don’t give up if your article does not rank number 1 in the search engine right away. Your article may take some time to rise to the top of search engine results, but it is possible.
You just have to keep working hard and promoting your article until it ranks no 1 in search engines. Keep working on your blog consistently, and do not rush to see it in top results.