If you haven’t developed an Instagram marketing strategy for your business by now, you’ve got some catching up to do. That’s the bad news.
The good news is that in just a few simple steps, your company will be reaching out to an enormous market and potential customers across the globe.
Learning how to market with Instagram gives you access to one of the fastest-growing social networks. With well over a billion users – and with the average user on Instagram for nearly half an hour every day – it’s a gold mine for savvy marketers.
Focus on a few simple steps, start a schedule of regular Instagram posts, and your company’s social media marketing will take a quantum leap forward.
Let’s look at eight basic Instagram strategies.
1. Update Your Profile and Bio
Catchy, informative, and colorful are the bywords. Your profile and bio are where you’ll be convincing users that adding you to their feed brings them the content they want. It’s also the only place you can direct link to your website!
2. Where Are You
Tag your company’s location so nearby customers can find you. As a result, you’ll pop up in relevant searches.
3. Quality Visuals: Essential
Content for Instagram is based on visuals and quality counts. Colors, styles, and outstanding product images that reinforce your brand are key to giving your posts personality.
4. Captions That Work
Be creative and fresh – even humorous – with your captions. Great captions attract customers. Try and stay under ten words!
5. Focus: Know Your Customers
If you don’t know, find out what about your product(s) or brand attracts your customers. Tailor your posts to bring your customers closer.
6. Hashtag Heaven
Hashtags are how Instagram users track the content they are interested in, so strategic hashtags – two to eight per post – make it easier for users to find your posts.
Hashtags are a key way to get paid on Instagram. Let’s take a look at just a few hashtag strategies:
- Use common, frequently searched hashtags
- Use hashtags that are uniquely relevant to your target audience
- Use branded hashtags for campaigns
- Use location hashtags to boost your brand in geographic searches
7. Tell Stories
Stories are fast becoming the most popular content on Instagram. Creating stories that are tied to your brand’s identity gives you an emotional tie to your audience.
Good stories are also great at building brand loyalty and creating customer ties. More and more customers are turned off by hard-sell approaches, so creating stories keyed to their interests and needs is a great strategy.
8. Check the Numbers
Get in the habit of always checking the responses to your posts. What drew the most engagements? Doing this with every post lets you see what’s working – and what’s not. Keep building on what’s working!
Market With Instagram: Now’s the Time
Following these simple steps leases you into building a market with Instagram and tapping into its enormous audience of dedicated users.
There’s a learning curve, of course, but the sooner you start, the sooner you’ll see results!
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