Did you know that 94 percent of a user’s first impression of your business website is based on the website design? If you’re looking at improving your Google ranking then it’s vital that you make your user experience website a priority. Your website is arguably the front door of your business brand, and if it’s difficult to use or navigate you’ll find potential customers looking elsewhere for their needs.
Changing things that will optimize the website user experience could do wonders for the growth and success of your business. If you’re not sure what to do or where to start with your UX design, that’s okay.
You’re in the perfect place to learn some key pointers on the things that you can do to boost your user experience website. Keep reading this article to learn more today!
Use White Space
It’s important that you make good use of white space when it comes to your UX design. A great way to use white space for your website is by putting in margins around the content. These margins make your text and content pop out in a way that other colors or formats cannot.
Another great way to utilize white space is through padding tiles and texts. Taking this measure will make your website look much cleaner and your visitors will have an easy time reading and enjoying your content. It gives all of your visitors the impression that your business website is welcoming and easy to use.
Boost Your Calls To Action
Another big part of improving the website user experience for your company is by taking your calls to action to a new level. You can use these subtle cues to help your visitors and potential customers move from one place to the next throughout your website. A great way to start making the most of your calls to action is by making them into bold buttons.
You should make good use of color psychology with your bold buttons if you decide to take this approach toward your business website’s design. Certain colors will cause a particular response in your audience depending on which font colors you choose for your bold buttons.
Don’t forget to make your calls to action time-sensitive and actionable if you want to get your audience to take the desired next step. Strong CTAs will result in much higher conversion rates and web vitals for your business website.
Up Your Page Speed
Today’s world is one that is built around convenience and fast-paced responses, so your website needs to adapt if you want to boost your UX design and Google ranking. Visitors to your site want quick loading times, so if your page is taking multiple seconds to load you’re going to lose potential customers to your competitors.
Studies show that pages with loading rates of 1 to 2 seconds result in a much higher rate of conversions compared to a slower business website. If your site takes a long time to load then your audience will have a difficult time navigating it and learning everything that they want to know about your business.
Use Original Images
Original images will also help your Google ranking when you’re looking to improve the user website experience for your business brand. Visual content is a great way to draw in the eyes of your visitors and build interest. Having high-quality pictures on your website will result in a higher level of conversions.
Try your best to avoid using stock photos if you’re looking for a better UX design. Authentic images will result in happier customers and a better-looking website for your brand.
Differentiate Your Hyperlinks
One of the worst things that you can do if you’re trying to optimize the website user experience is to keep your hyperlinks the same color as the rest of the text on your website. If you’re trying to help your visitors navigate your website then you need to make it easy for them to differentiate hyperlinks from regular text.
Making your hyperlinks a different color and adding an underline will make them much easier to see. If the text is blue and underlined then many of your visitors will already assume that it’s a hyperlink. You can use that knowledge to help them get around your website.
Keep Pages Consistent
Another big part of creating the best user experience website for your visitors and the Google rankings is to keep your pages consistent across your website. Use the same font on each page of your website and stick with the same colors. Even the format should remain the same, especially the size of the headings.
Sit down and come up with a general theme for your business website as a way to gear it toward the best UX design possible. Changing your website from page to page will leave your visitors feeling disoriented. It also gives off the feeling that your website is unprofessional.
Ask for Small Amounts of Information
Visitors to your website don’t want to get bombarded with pop-up ads and messages asking for their email addresses while they’re browsing. You should make it a point to ask for the least amount of information possible from your visitors. The first name of the visitor and their email address should be more than enough.
The more information that you ask for from your visitors, the lower their odds of continuing with filling out the form. Many people don’t have the time to fill out lengthy forms and will close out the form before moving forward.
Build the Perfect User Experience Website Today
Building a user experience website for your business brand is much easier than you’d think. A big part of it comes down to remaining consistent with your use of colors, fonts, and heading sizes. You should also look to make good use of white space on your website, and take action to speed up your page in order to avoid losing potential customers.
For more engaging and helpful content just like this article, make sure you check out our blog!