Most of the time, the website owners who are not skilled in the field hire a web designer, share their conditions, expectations and get their website designed within a specific deadline. They continue with the same design for years and decades and then acknowledge that their website needs a complete redesign and follow the process all over again. This is usually termed traditional web design.
Society is changing, and so are the expectations and operationality. Now, traditional web designing is not considered worthy enough. The growth-driven design is the latest trend. It is a methodology that focuses on continuous improvements in the light of real data to make a design that does not require complete redesigning after a specific period of time.
Keep scrolling down this article to explore a comprehensive guide about growth-driven design.
Top 3 Phases of Growth-Driven Design You Should Follow
The growth-driven design focuses on minimizing the risks associated with web designing that can take a toll on the popularity and smooth functioning of the website. Therefore, more and more website owners are attracted to growth-driven design nowadays. This type of design consists of multiple phases, knowing about which is critical to implement it efficiently.
Here are the major phases of growth-driven design you should follow.
1. Strategy Phase
The first phase of growth-driven design is the strategy phase. This phase focuses on developing the strategy to minimize risk and achieve the goals. It has sub-points that require professional expertise and knowledge due to which most of the website owners hire website design Dubai-based companies and make sure the experienced designers work on their website.
a) Set SMART Goals
Setting the SMART goals is the first sub-point of the strategy phase. The professionals and website owners need to set the SMART goals with discussion and mutual cooperation.
b) Develop Personas
The next point is developing personas for fictional users. It means that the professionals explore the target audience and users of the site and prepare persona accordingly to ensure a smooth and quality user experience.
c) Perform UX Research
The new point in the strategy phase is performing the UX research. The focus of this point is to explore the UX trends and peculiarities to make sure the users do not face any inconvenience.
2. Launchpad Phase
The second phase of growth-driven design is the launch pad phase. During this phase, the professionals work on the development and design of the cores of the website. These include the home page, product pages, and other critical elements. This phase has the following sub-points:
a) Run an Analysis
The first sub-point of the Launchpad phase is running an analysis. Now that you have developed the home and product pages, you need to run an analysis to identify design issues.
b) Create Hypothesis
The next point is creating the hypothesis. It means that if you have accounted for issues while running the analysis, you need to come up with various hypotheses to resolve the issues.
c) Check Internal Efficiencies
The next point in growth-driven design is checking the internal efficiencies. The professionals need to remove the roadblocks and utilize the internal assets to make a user-friendly and market-friendly design.
3. Continuous Improvements Phase
The last phase of growth-driven design is the phase of continuous improvement. As evident from the name, the phase focuses on adding improvements continuously by taking inspiration from real data. It is also a multi-step process.
a) Plan
The first point of the continuous improvement phase is planning. The planning at this point focuses on identifying the most impactful points and implementing them in the design practice.
b) Build
The next point in the phase of continuous improvement is to build. It means that the professionals need to build the design of the website by considering the changes, wish lists, and items that should essentially be a part of it.
c) Learn
The next point in growth-driven design is to learn. This is the point where you need to learn after observing the user patterns and make it your guiding light for the necessary changes and implications.
d) Transfer
The last point of the phase of continuous improvement is to transfer. You need to transfer the learning about important steps and changes to other departments so they can be applied to the overall website.
Adopt growth-driven design to better engage the users!
The growth-driven design is never finalized and is in the continuous process of changes and improvements. It uses the data generated from a user experience to ensure better user engagement. Contact the professionals to get the growth-driven design and ensure to engage your users at an advanced level.
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