Internet marketing is always looking for a new buzz with new trends. E-Commerce is a part of the internet marketing world. Ecommerce is one of those top markets that capture social media or internet trends very quickly. But what about 2021 or 2022? What is going to be the next trend in this industry? How internet marketing trends will change the e-commerce business in the upcoming months? Do you have any idea about the E-commerce market trends? If not, then you are here at the right place. Here we will let you know about the top five trends that will level up your E-commerce sales. We are sure that even your competitors don’t know about these trends yet. If they know, then it is a must for you to know these trends and start working with them quickly. As soon as you start working with these trends, you will get more efficient results from SEO services, Ad and social media campaigns.
#1. VR & AR Trends
VR and AR, these two terms are not so common among consumers. But the creators know how important these two terms are for the world of technology. Now you may wonder that we were talking about marketing trends and now we are completely talking about technology? Well, understand the role of these two trends in E-commerce with the following information.
Virtual Reality
Virtual reality or VR is a way to let your consumers experience your product or service through virtual reality. There is no reality in the world, you are not allowing anyone to use your product or service without purchasing it. But you are just using the virtual-reality tools to make it virtually possible for your customers or leads. Lenskart.com used a virtual glass trial system on their website to allow customers to try glasses virtually on their faces before they buy anything.
Augmented Reality
Augmented reality is also the same as virtual reality. But the only difference is that there is a tiny requirement of the real world. Augmented reality can mix up the virtual world and the real world to provide amazing experiences to the consumers. Many furniture selling sites use this technology to let customers see furniture placement at various spots of their houses through smartphones.
#2. Easy & Quick Purchase
Maybe it sounds like an outdated trend for eCommerce but it is very important. You know, every day there are new payment systems out there in the market. These payment systems are sometimes not allowed or compatible with the eCommerce sites, which brings inconvenience to the buyer. But now you have to make everything smooth and simple for the buyer. Let them buy everything easily and quickly. Follow the below-mentioned tips.
Social Media Shopping
Social commerce is the new trend. You can sell products on Instagram, Facebook and even on WhatsApp. There are plenty of other platforms that give you the privilege of social commerce.
Personalized Whatsapp Shopping
Personalized shopping is also considered very important due to the high conversion rate that it provides. Whatsapp shopping is personalized eCommerce.
#3. Global Availability
Is your brand available globally? If not, then make it a global brand. It doesn’t only keep your sales up but also improves brand credibility. More customers would love to buy from you when you are selling globally. Even the local businesses are expanding to a global scale now.
Ship To Other Countries
Try to ship your products to other countries. It will help you a lot and will help you increase revenue easily for your company.
Inventories In Other Countries
Try to establish inventories for you in other countries. It may sound awkward for local businesses, but with dropshipping services, it is possible now even with a low budget.
#4. Payments Compatibility
How many payment channels do you have for your customers? Two or three? And what if someone came to your store to buy something with a new payment system? That is why multiple payment systems are very important.
All Major Currencies
At least make sure that your eCommerce store accepts all the major currencies like USD, GBP, EUR, etc.
Multiple Payment Modes
Also include multiple payment modes on your E-commerce website. Try to make it easy for the customers to pay at check out.
#5. Product & Customer Experience
Product experience matters. But in online marketing how do you give product experience to your customers? Well, there are plenty of ways to do this. Virtual reality and augmented reality are the two common methods. Along with this, you can give trial products to your customers if you are into digital services or digital products. It helps you get more leads and high conversion.
Let’s Summarize!
If you are not starting a trend, then at least follow a trend. There are always new trends on the internet. It can be hard to capture the trend or take leverage of the trends without any planning. So it is better to plan accordingly before you start following the trend. A trend can make your brand or E-commerce store viral in a few days or even in a couple of hours. Above mentioned five trends are transforming the whole E-commerce market. For more help, you can hire Ecommerce SEO Company!
