Market and competitiveness have never been so fierce. Due to the outbreak of numerous internet shops and advertisements, most retailers reckon that the old-style window shopping experience might come to its long-awaited collapse. Luckily, this is far from the truth. Pop up stores are still quite popular around the globe.
They represent a fantastic way of accessing hard-to-reach markets as more and more youngsters love to roam around cities and beaches to get an ultra amusing shopping experience. If you are aiming to allure more people to notice and visit your pop-up store, here are the five most important ways to attract the customer and maximize your business.
1. Location is of the essence
With a pop-up store, finding the most adequate locations is of utmost importance. You should aim to be in the “center of attention”, but also try to avoid competitors. This might sound hard to achieve, but the only thing you need to focus on is finding the suitable place your target group mostly gathers.
At the same time, do your best to be different from others and think outside the box. It’s also advisable to keep your location unique so other competitors cannot access it that well. And in the end, if you have had a lucrative season, and if your customers get acquainted with your brand and store, aim to return to that location even after your pop-up event has finished.
2. Utilize the power of banners
After determining the location for your pop up store, in order to upscale your business, you should focus on the promotion. Banners represent a perfect and powerful marketing tool as they can be printed and placed on the same day, and as they deliver a strong message, they are utterly popular with attracting customers.
You won’t ever regret choosing a professional banner printing service because a well-printed banner can transfer the message effectively. Same day banner printing will set the success of your pop up store as good signage and message will upscale your business asap. What’s more, banners can withstand all kinds of weather, so if it’s raining the same day, you won’t have to worry about setting it up.
3. Be creative
Nobody would want to enter a pop up store that lacks character or exudes tedious monotony. Permanent stores have to follow some kind of rule, but almost all permanent stores for specific brands have to be similar, plain, and uniformed. Be creative with your pop up store by firstly utilizing bombastic banners, then by breaking the monotony with unique brand recognition, décor, lively hues, splendid interior design, and shop layout. Step out of the comfort zone and use distinctive window signs, place intriguing displays and banners that will catch consumer attention and make them come again the following year.
4. Spread the word
It’s fairly hard to know how good the season will be unless you let the wider audience know about your pop up store. To maximize your business besides the good advertisement and marketing, you should promote it congruously. Use the social medial, call the press or invite local TV or radio who would broadcast your store on their show. Promote your pop-up store launch by giving out leaflets, sending business cards, and hanging a few posters around the city. Go big by sending emails, inviting locals, and organizing fun workshops to promote your brand and not let people simply pass by your event.
5. Organize a memorable launch party
People will undoubtedly remember the experience and story behind the brand, hence you should let your pop up store tell its story and draw people to it. You do this by planning and organizing a launching event that will entice new customers and bring back the old ones. Most people connect to the creators of the brand, to the story behind it, to the things that inspired the brand,v and they love to hear it directly.
By organizing a launching party and inviting people from various spheres of life and business, you will enable them to connect to your brand and later make them be your biggest advocate. The word of mouth is another powerful marketing tool, and launch events are the best way to create that effect and put the spotlight onto your brand.
Select and promote your products the moment you set up the pop up store. Use banners printed the same day to allure people into your store and maximize its sales.