The more you know about your customers, the better service you are able to provide. This is why data is such an important resource to companies, and it’s why you’re always looking for new ways to refine the personal, phone, and address data you keep on file for clients. Some customers may be hesitant to provide more personal details than they need to, but others understand that providing this information can actually improve their user experience. If you’re looking for ways to boost client satisfaction and connect with your customers more effectively, improving your address data may be the key.
Increase Predictability
You want to provide your customers with an experience that’s as consistent as possible. Repeat clients often return because they appreciated their experience the first time — so, of course, they want to replicate it when they come back. Inconsistency can massively undermine your business and dissuade customers from returning. Better address data is one of the most effective weapons to combat this issue and ensure that your clients get what they want every time. You can improve the user experience by increasing its overall predictability.
This is true for several aspects of the customer service process. If you do business in the eCommerce sector, for example, address accuracy can ensure that customers receive the same quote for shipping expenses every time they place an order. A feature like address autocomplete makes it simple to standardize all address entries, ensure accuracy, and increase the predictability of the entire order process. This can also boost delivery fulfillment rates by minimizing the risk of undelivered mail due to improper address formatting. This level of predictability is an asset to your company and your customers alike.
Consistent Data
Better order processing isn’t the only benefit of consistent data. When you have consistent data at your fingertips, you have the power to connect with clients instantly. Incomplete and inaccurate data is often the obstacle standing between a company and its clients. When you need to reach out to give an order update or check in to tell them about an upcoming sale, up-to-date data is a non-negotiable requirement. You can automate your data quality audits with an address verification API that’s suited to your company’s needs. You can even validate bulk bundles of addresses in the millions in a matter of seconds.
Consistent data helps you connect with customers faster via mail, too. If your industry utilizes marketing via mailers, you know how expensive it can be to launch a campaign and reach out to every lead on your client list. It’s even more expensive if your efforts are wasted due to inaccurate data. Even if you technically have the correct address on file for a client, it may be unusable due to incorrect formatting or a spelling error. An address standardization and verification tool quickly solves problems like these to ensure that you can connect with customers when you need to.
Verify client information such as addresses and phone numbers and keep data quality high.