Ever since their creation by Robert Gair in 1879, cardboard boxes have become a ubiquitous sign of commerce. Despite their versatility, a standard, brown cardboard box can look rather blah when mixed in with a thousand of its fellows.
That’s why so many companies these days create custom boxes. Unique packages that best suit their business’s needs and design preferences.
Are you ready to create customized boxes and bring your small business to the next level? If so, then you don’t want to miss these tips and tricks that will help you design a box that works for you.
Remember to Make Form Marry Function
When you design a customized box, it’s easy to get carried away with extra design flourishes and frills. However, you must not forget that form and function need to marry. While your box will look nice, its primary function is to carry your products to the consumer safely. Make sure you provide ample cushioning, especially if you ship glass containers.
Aim for Sustainability With Your Custom Boxes
Next, when you use custom packaging boxes, try to use more sustainable materials. Make your boxes reusable for customers, or else try to use reclaimed/recycled material wherever possible.
Customized Boxes Are Opportunities for Engagement
Remember, your custom box can give you more chances to engage with your clients. If you include a QR code on the packaging, especially one that scans for discounts or coupons, you increase your chances of returning customers.
Minimalism Is Key for Package Design
While custom boxes should reflect your brand as much as possible, you don’t want to make the design too busy. Busy, over-saturated designs not only look bad for consumers but are more expensive to print. Less is more when you want to make a positive impact on your customers.
If you’re not sure how to distill your branding and colors down to a minimalist package, never fear. There are experts who make custom design boxes; their entire business is ready and waiting to help you bring forward the most important elements.
Keep Your Packaging Consistent With Your Branding
Lastly, on the subject of branding, you should make sure that any customized box you use remains consistent with your brand identity. For instance, you don’t want your glamorous jewelry to arrive in bright, poppy packaging. Nor would you want an eco-friendly or bohemian brand to use sleek, modern lines.
Looking for More Tips to Help Your Custom Boxes Stand Out?
Custom boxes are an exceptional addition to any brand’s identity. They help you stand out from the crowd of bland, brown cardboard. If you allow form to follow function and opt for minimal design, you can create a sleek yet practical packaging experience.
Whether you sell perfume or fresh-packed snacks, you deserve to have gorgeous packaging. So, would you like to learn more about the elements of good package design? If so, then check out the Business section of our blog today.
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