Pre-roll packaging was firstly originated in the late 1800s with the use of the very first pre-roll joint in Mexico in 1850 where the workers mixed marijuana with tobacco in cigarettes. This joint is prepared by vendors and dispensaries. It is ready to consume by the consumers. As a customer purchases a joint he does not have to worry about the grinding and rolling, which is a little burdensome. These pre-roll joints can last up to six months. However, to retain their quality, the manufacturers use well-designed Pre Roll Packaging. The increasing market competition has motivated businesses to work on innovative and creative ideas. They have started using pre-roll boxes for the promotion of their brand. Let us have a look at some of the unique ways brands may use pre-roll packaging as a perfect marketing tool:
Target the Right Audience through your Packaging Design:
Pre-roll packaging has become a rising trend. No one would like to grind the flowers and then roll them as it’s a time taking process. It may also exhaust you if you make the tube yourself. That is why customers prefer to purchase ready-made joints packed attractively and securely. Now the question arises, if you have a cannabis pre-roll business, how you can promote it attractively. The answer is simple. Targeting the right audience through your pre-roll packaging design is the best way to advertise it in the marketplace. Your packaging should be flawless and grab the customer’s attention at a sight. For example, if adults are your target audience, attract them by designing your boxes minimally and elegantly. Use a sophisticated color combination with a legible font style to reflect the professionalism of your brand. If you are clear about which age group to target, designing packaging accordingly will never be so difficult.
Use a Logo to Promote your Pre-Roll Brand:
Using a creative and memorable logo can promote your products much more than any other marketing tactic. Consult a graphic designer to create an attractive logo for your cannabis pre-roll brand. A logo makes your products be identified at a sight. It’s a great promotional idea that has been used by hundreds of brands worldwide. Just print your pre-roll boxes with your brand’s logo and see how effectively it brings a boost in sales. Especially if you are a new brand and want to establish your identity; differentiating based on a logo can set you apart from the competition.
Highlight Important Information on Pre-Roll Boxes:
Every customer wants to get assured that he is buying from an authentic brand. It is usually very difficult to convince a customer verbally about the authenticity and purity of your products. It’s the point where your packaging plays a pivotal role. Just consider yourself a shopkeeper, selling pre-rolls in sub-standard packaging with no logo or information about the product of the manufacturer. People will not even bother to pick and examine your product. A well-designed packaging highlighting various important facts reflects the professionalism of your brand. It enables the customers to comprehend basic details that they are curious to know. As a result, they feel satisfied that the product belongs to an authentic and well-trusted company.
Promote your Social Media Presence Through your Packaging:
With the increasing market competition, the businesses are in a continuous effort to be the center of attention for the customers. They are struggling to find innovative ways to interact with the customers and retain them for a long. Every business is on social media these days. Using your packaging to promote your social presence is an effective way to market your brand. For this you have to implement a couple of steps:
- List your social media account on your custom pre-roll packaging. Especially the tat is most active and shares more content.
- Print your main hashtag on your packaging boxes. It will make the customers more curious about your social media presence and they would like to use it in their tweets and posts.
- Encourage customers to share your packaging online. All their comments, shares, and tweets generate positive word of mouth for your business.
- Use secret URLs that appear on your pre-roll packaging. They may lead to a future discount or any promotional offer to motivate the customers to buy from you again.
Make your Branding Notable:
Make our pre-roll packaging professional and standardized, which can make your brand more notable for the customers. That is why business owners nowadays pay more focus on how their packaging looks and feel. The word synergy is becoming trendy these days. It means that two or more things are combined to create something greater than the things on their own. You might have noticed that when a business carries a marketing campaign, it has to ensure that several elements match up well. The commercials, billboards, and web ads all have to look the same. While developing a campaign like this, don’t forget to include your pre-roll packaging into the mix. It is probably as simple as adding a headline, a graphic, or adding a signature color to your packaging design. When everything looks similar, it becomes easier to recognize, and memorize. It also looks smarter than the other options in the competition. Implementing all these tactics can make you use your pre-roll packaging as a perfect marketing tool.