Audio marketing. It is a rising industry and more and more people in the United States are buying into it.
In the United States, about 193 million people ages 12 and up listen to audio content. With more than half of the country listening, there are certainly benefits of going the audio route.
So, what are the benefits of audio marketing? How is this more beneficial to you than other types of marketing?
Here are some of the biggest pros.
Growing Listeners
The truth is that the amount of people listening to audio content is only increasing. You know that 193 million people listen to it. But did you know that number increased by one million people from 2021 to 2021?
Over the last three years, over 60% of the population has listened to audio content weekly. Ten years prior to that, the number was as small as 22%.
Basically, the market has almost tripled over the last decade. If you find the right spaces in that industry to promote your product or service, you could get exposed to a lot more people.
Growing Investment of Listeners
Not only are the total amount of listeners growing, but so is the time that they spend listening to audio content.
In 2021, the average time that someone listened to audio content weekly was 16 hours and 14 minutes. In 2020, that number was just 15 hours and 12 minutes.
So, given that that weekly time increased by almost an hour, it is safe to assume that people are listening to content much longer than they used to. This means that not only do you have a chance at a larger audience, but you have a better chance at that audience actually tuning in to listen to your audio campaign.
New Type of Branding
Something that you can attempt to do is use sound as a type of branding than visual content. For example, if you hire this jingle production company to help with a jingle production for your audio marketing campaign, you could get some more professional input for your marketing strategy.
If you put out a jingle that is catchy and memorable, it can help associate your brand and your business with that jingle. That means that your business is in people’s heads and you instantly become more recognizable because of it.
Network With Podcasters
Finally, if you are a small business owner, you can use audio marketing as an attempt to network with other people in your industry. There may be other people that have a podcast or a radio show similar to your business. Or, at the very least, they are two subjects, products, or services that cross paths.
This can be a great way to get your name out there and get closer to other people in your industry.
Learn More About Audio Marketing
These are just a few of the benefits that you can get from audio marketing. You can expose yourself to a growing audience that is listening to more and more audio content by the year, plus explore new branding methods.
To learn more about this, check out our Business section.
