Did you know that numerous North American businesses don’t have a search engine optimization (SEO) strategy?
Considering that this is the main way to push your website to the top of search engine results pages (SERPs), that’s practically a death knell for your company!
SEO isn’t only one thing, though. There’s both on-page and off-page SEO, and each has its own pros and cons.
Do you want to improve your SEO strategy and are curious about what these types are? Then read on for more about on-page vs off-page SEO!
What’s On-Page SEO?
On-page SEO is also known as on-site SEO. As the name implies, search engines take a look at what your website’s about.
This means you can improve your site ranking by doing things like using great keywords in your copy (including the meta title and description), HTML code, alt tags, and URL.
The quality of content is also considered, as well as your internal links, schema markup, page performance, and mobile friendliness.
What’s Off-Page SEO?
Off-page SEO has to do with things that happen behind the scenes. More specifically, search engines will see what others have to say about you to determine how useful and trustworthy your site is.
The main way to build up site authority is to get backlinks, which is when other sites link to your pages. Social media also mentions help, as well as a filled-out Google My Business (GMB) page.
On-Page vs Off-Page SEO: Which One Do You Need?
As you can see, on-page and off-page SEO are very different beasts. So, you might think you need to choose between the two and focus on just one. But that’d be a huge mistake!
The reality is, you need to couple on-page and off-page SEO for the best marketing strategy possible. Otherwise, your competition will beat you out quickly.
However, SEO is tough to nail on your own, especially if you don’t have any prior knowledge or experience. The algorithms are always changing too, so it’s too much for a business owner to handle solo.
It’s highly recommended that you work with an SEO agency. It’s a good investment since they can sit down with you, figure out your goals, and create an effective strategy that falls within your budget.
The return on investment will be huge, especially since you don’t have to test or tweak the strategies yourself.
Perfect Your SEO Strategy Today
As you’ve just learned, on-page and off-page SEO are vital to a company’s success. So, instead of thinking in terms of on-page vs off-page SEO, you need to view them as complementary strategies that’ll maximize exposure.
And with the right SEO agency by your side, you’ll be able to conquer the digital seas. As a result, you’ll put your marketing dollars to good use!
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