Are you hosting an event that’s scheduled to be held soon? If so, you’re going to want to try to spread the word about it so that people show up for it.
Word-of-mouth marketing should be able to build up at least a little bit of buzz around the event. But you shouldn’t stop there. You should also think about designing a flyer for the event and getting it out there in the world.
If you would like to take this approach to marketing your event, you’ll need to start by learning how to design a flyer. It’s not that difficult to come up with a cool flyer design. But it can be a little bit confusing if you haven’t ever designed a flyer for an event before.
We’ve put together a guide on how to design a flyer in just minutes below. Read through it and use it to bring your flyer design ideas to life.
Start by Coming Up With an Objective for Your Flyer
What is the purpose of your flyer going to be? That’s the very first question you should ask yourself when you’re trying to figure out how to design a flyer.
If you’re having an event, you will obviously want people to look at your flyer and get all the necessary information on it. But your flyer should also get people excited about your event for one reason or another.
You should spend some time putting serious thought into your objective for your flyer. It’ll get you off to a fantastic start when you begin designing it.
Jot Down All the Information You Want to Include on Your Flyer
When you go to create a flyer for an event, there is going to be quite a bit of information that you’ll want to cram onto it. Some of the info that you’re going to want to put on your flyer will be:
- The name of your event
- The date when your event will be held
- The time your event will start
- The location of your event
- The name of the organization hosting your event
- And maybe more!
It would be a great idea for you to have all this information written down even if you don’t do it in a super formal way. It’ll give you a good indication of how much info you’re going to have to make room for on your flyer.
Decide Which Image (or Possibly Images) You Want to Put on Your Flyer
You’ll want your flyer to include more than just a bunch of words on it. If all that your flyer has is words on it, a lot of people are going to walk right by it without giving it much attention.
You should have at least one image on your flyer that represents the event you’ll be holding in some way. You should either look for this image, go out and take this image on your own, or work on designing a graphic for your flyer.
Whatever the case, the image that you choose should be something that will make people stop and look at your flyer. It should draw people in and make them want to know more about the event that you’ll be holding.
You might even want to throw together two or three images for your flyer. You don’t necessarily want to overcrowd it with images. But if you can make them all work together, it could be a win for your event.
Write Out the Copy for Your Flyer
As we alluded to earlier, you’ll want to gather all the information that you’re going to include on your flyer early on in the design process. It’ll ensure that you’ll have what you need when it’s time to add it to your flyer.
Once you reach this point, it’ll almost be time to get this info onto your flyer. But before you do, you’ll need to write out some copy using the info.
You don’t want to just write out all the important information pertaining to an event on your flyer. You want to create compelling copy that will make people’s eyes light up when they start reading it.
Instead of simply saying, “Come to our dance!”, try something like, “Want to get down this weekend? Come bust a move with us!” It’s going to get a way better reaction from people and increase the chances of them showing up at your event.
Select the Right Colors for Your Flyer
When you’re working on designing a flyer, you don’t want to just use black and white. Although this might save you some money when you go to print your flyer later, it’s also going to lead to your flyer getting lost in the sea of other flyers that are likely to be positioned around it.
At the same time, you also don’t want to use 99 different colors on your flyer. That might make it very hard to read and prevent people from making their way through it.
Your goal should be to choose two or three main colors for your flyer. That’ll be enough to make your flyer stand out without making it look like a mess.
Tinker With Different Designs for Your Flyer
When you arrive at this stage of the flyer design process, you’re going to have everything that you’ll need to make your flyer come alive. The only thing that will be left to do will be to lay it out in the best way possible.
You should be able to do this by getting your hands on some easy graphic software. It’ll allow you to create different layouts for your flyer so that you can see which one you like the best.
At the end of the day, you’re going to need to spend some time experimenting with your different options. You should move the copy and images that you want to use on your flyer around to see what catches your eye.
You might even want to go as far as to create a half dozen different flyers for the same event. By doing this, you’ll be able to give yourself plenty of options.
Ask Others for Feedback on Your Flyer
Once you have a bunch of flyer designs put together, there might be one that immediately stands out to you. If you would like to do it, you can proceed with that particular design.
But whenever possible, you should try to have others look at the flyers you’ve designed so that they can provide some feedback on them. This feedback is going to let you know what is and isn’t working when it comes to your flyers.
If you ask ten people to look at your flyers and all ten of them like the same one, you’ll be in luck. It’ll indicate that this flyer will be the one that you’ll want to choose and use.
But even if this doesn’t happen, you should find that one or two of your flyer designs will get better feedback than all the rest. It’ll suggest that you should use one of these flyers.
You will want to ask people to tell you more than just which flyer they like the most, too. Additionally, they should recommend changes that you can make to each of your flyer designs to make them better than they already are.
It isn’t always going to be easy to take feedback on your flyer designs from other people, especially if you’ve spent a ton of time working on them. But your flyer is going to be better for it when you suck it up and take constructive criticism from others.
Create the Final Draft of Your Flyer
After you’re done asking other people for feedback, you’ll want to go back to the drawing board to some degree. You should take the flyer that was the clear winner and work to improve upon it.
In some cases, this might mean making small tweaks to the layout of your flyer or tinkering with the colors that you’ve used. In others, it might mean completely changing certain aspects of the copy or making some of your images smaller.
Your mission should be to make the final draft of your flyer as strong as it can be. You should be proud to show it off to others once you’re done with it, and you should feel good about how effective it’s going to be when you hang it up and start showing it off to people.
Hire a Professional Company to Handle Printing Your Flyer
You can learn how to design a flyer and design the best flyer in the world. But if you choose the wrong company to print it out for you, guess what? It might not look very nice when you get it back!
For this reason, you should look high and low for a reputable professional printing company that can cater to your needs. They should be able to print out as many flyers as you need on high-quality paper while using ink that will make your flyers pop.
This company should be capable of setting you up with the best-looking event and conference flyers. They should also have no problem extending the best prices on their printing services.
And maybe most importantly, this company should be equipped to send you your printed flyers fast. The last thing that you want to do is be forced to hang up your flyers at the last minute and miss out on the chance to attract a big crowd to your event.
Look For the Right Places to Put Up Your Flyer
As long as you do everything else that we’ve mentioned here, you should be left with a great flyer when you get to this point. The only thing left to do will be to hang it up.
You should look for places that get a lot of foot traffic and put your flyer up there. This will get your flyer in front of tons of people and make it more effective than it would be otherwise.
You should also aim to hang your flyer up at eye level so that it’s impossible for people to miss it. They’ll be able to stand in front of your flyer and get all the info they need from it without having to bend down or look too far up.
Outside of hanging your flyer up, you should also look for places where you can put it online. It’s very easy to post a flyer on social media or to send it out in an email.
The more places that you’re able to put your flyer, the more attention it’s going to get. It’ll make all the effort that you put into it well worth it, and it’ll give you every opportunity to bring people out to the event that you’ll be holding.
Know How to Design a Flyer Before Getting Started
Designing a flyer in 2022 isn’t too terribly difficult to do. Even if you don’t have any experience doing it, you can learn how to design a flyer in minutes.
But you shouldn’t just slap together a flyer and print it out without considering all your options. You should create at least a few drafts and mess around with them until you’re happy with the final result.
Do you want to get some more tips on marketing an event? Find them in some of the other articles that are posted on our blog.