Seeing the famous “Swoosh” logo is enough to make you think of Nike. You don’t need to see the name of the brand to know that The Siren represents Starbucks Coffee.
These companies have worked for years to establish their branding. They get recognized by almost everyone within a matter of seconds.
If you want your company to stand out from its competition, you’ve got to learn how to advertise your brand.
Here’s what you need to know about brand advertising.
Hire Professionals
The first step is to hire a great brand design agency to help you conceptualize your brand.
They’ll help you design a logo and a color scheme that works for your brand. For example, if you saw a bright red soda can from a distance, you’d likely think it contained Coca-Cola.
It all starts with a vision of how the general public will associate your brand with a logo, color scheme, and design.
These professionals will help you understand your competition and how your brand can stand out from the crowd.
Promote Your Brand Before Your Product
While you might get tempted to immediately start promoting the products and services your company sells, focus on advertising your brand first.
Let your audience know about your brand and what it stands for. Think about a commercial for the famous “Dos Equis” beer. In most cases, the commercial only tells you to buy the beer within the last few seconds.
Most of the commercial is selling an image of the Dos Equis brand. It’s showing how you can be the most interesting man in the world if you drink such a beer.
Once you create enough intrigue toward your brand, then you can focus on selling products and services. But first, you want to establish trust with potential customers.
Defining Your Brand’s Values
Part of branding involves deciding what values your brand stands for. For example, Rolex is associated with classiness. Victoria’s Secret is associated with sexiness and femininity.
You have to determine what allure your brand has. For example, let’s suppose you run a health food company. You want to showcase the allure of being healthy.
Potential customers must feel that they’ll be healthier and happier if they buy products from your health food company.
You might also want to consider taking a stance on societal issues. This is a controversial issue as some customers might appreciate it, while others will hate it. Determine whether taking a stand is important for your brand.
Try Brand Advertising Today
Now you know the importance of brand advertising and how to succeed with it for your company.
You want to start by hiring professionals to help you with your branding. They should help you create a logo and other aesthetics to help establish your brand in your niche.
Next, focus on advertising your brand before you start promoting your products and services. You want to also work on defining your brand’s values from the beginning. Think carefully about whether you’ll want to take a stand on social issues.
You can find more brand advertising tips on our blog.
