According to research, digital signs can attract up to 400% more views than static signs.
Garnering more attention is just one of the benefits of digital display signage. If your business is yet to leverage digital signage, you could be missing out on sales and revenue. Printing costs could also be higher than they need to, and your staff may be wasting time swapping out signs.
Continue reading to find out why you should invest in digital display signs.
You Can Change Digital Signs at a Moment’s Notice
One of the big benefits of digital display signage is that you can change signs at a moment’s notice. Instead of having to manually swap out a sign, you can quickly and easily modify the sign’s display.
This can be invaluable for signs that display information that needs to change frequently. For instance, in a school or club setting, you will probably need to display different information on a daily basis.
You might need to post reminders to students of upcoming events, or promote specific activities. A digital display sign can even feature an automatic countdown to important dates. If you are interested in digital display signage for schools, you can find more info here.
Speaking of automation, this is another key benefit of digital signage. You can automate a digital sign to display different information depending on the time of day or the date.
For instance, restaurants and fast-food chains often modify the menu items they display on digital signage depending on what part of the day is. During the morning they might display breakfast specials and after midday change this to lunch specials.
Digital Signs Attract More Attention
Another key benefit of digital display signage is that it can attract more attention. As we mentioned above, digital display signs attract a lot more eyeballs than static signs. Digital signage is inherently more dynamic and draws the eye.
While static signs can blend into the background, the light emitted from digital signs is attention-grabbing and hard to ignore. Digital signs can also feel more urgent, triggering visitors to look at them.
Digital Display Signage Can Trigger Impulse Purchases
Besides attracting more attention a digital display sign can also trigger impulse purchases in shoppers. Digital signs are typically more compelling and are better for demonstrating things like specials and limited offers.
For instance, a sign that flips through specials in the store or displays video ads is more effective at grabbing attention and creating a sense of urgency than static signs.
Digital Signs Can Reduce Printing Costs
If you don’t have digital signage, you’re probably printing out posters and pinning them up on a regular basis. Frequently printing out signs and posters can quickly ramp up your printing costs.
Printing signs is also a waste of paper and resources.
With a digital display, you can eradicate these costs, and quickly change the sign whenever you need to.
Digital Signs Can Boost Your Bottom Line
Because digital display signage is so effective at attracting people’s attention, it can directly boost your bottom line. At the same time, digital signage can also cut down on printing costs, and save you time and hassle.
If you are looking for more helpful reads as a business owner, check out the rest of our blog.
