Debunking the Most Common SEO Myths That Exist Today


Do you want to improve your Google rankings and gain new customers?

If so, you need to run a flawless SEO campaign. SEO stands for search engine optimization and consists of the techniques used to get web pages to the top of the results. Most successful business owners follow SEO advice to try to grow their clientele. A lot of these tips can be found on the internet.

But not every piece of internet advice is reliable. In fact, many SEO myths thrive online, propagated by people who mean well but don’t understand the algorithms. Below, we’ll get into the most common SEO misconceptions that people fall for. Keep reading so you can avoid wasting your time on fruitless SEO approaches!

Keyword Density Improves Rankings

Google uses keywords to determine which websites are relevant to particular searches. Keywords consist of the phrases users enter when they want to find a specific product, service, or piece of information. If your website contains these keywords, you’re more likely to appear closer to the top.

So, it would follow that the more keywords you use, the better, right? Not necessarily.

If you use too many keywords, Google interprets this as trying to manipulate the system instead of providing relevant content. So, sites with a high keyword density may not make it to the top of the results.

This doesn’t mean you shouldn’t use a good number of keywords, though! Instead of cramming them in, focus on peppering them throughout your website content. That way, your pages will still be deemed relevant.

SEO Is Dead

Some people have spread the rumor that SEO isn’t profitable anymore.

Nothing could be further from the truth. In fact, you can test it out by using a handful of keywords on your pages. You’ll likely see your page rankings improve.

PPC Advertising Increases Organic Ranking

When you advertise on search engines, there are two main types of rankings: pay-per-click (PPC) and organic.

With PPC advertising, you create ads via Google Adwords. You specify which keywords you want your ad to rank for, and then Google charges you every time someone clicks on that ad.

Organic ranking happens when you use unpaid SEO techniques to move up the results.

Some PPC agencies have spread SEO myths that PPC ads benefit organic rankings. This isn’t true. If you want to rank well with PPC ads and organic ranking, you need to undertake both approaches.

Sometimes, PPC ads show up in unrelated searches, even when you don’t want them to. If someone clicks on these ads, you’ll get charged and probably won’t gain a customer. Learn how to use negative keywords to stay within your budget on your PPC ad campaigns.

Go Beyond the SEO Myths

Now that you know the common SEO myths, you’re ready to move on to the types of SEO that benefit your website.

When you use the right number of keywords and balance PPC advertising with organic traffic, you’ll see your marketing efforts rewarded. Make sure you check your analytics every once in a while to see if the techniques you’re using are working. If they’re not, test out new approaches until you find something that gets results.

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