One recent study revealed that more than 90 percent of people said that they would stay with the same company for an extended period of time if that company would provide with them just one thing. And that one thing was not money.
Instead, these people said that they would stay with the same company if that company set them up with the proper training and helped them learn. It’s why more companies should make an effort to do this.
Is your company doing it enough at this time? If not, creating corporate training videos could be one great way to keep your employees happy. They’ll appreciate you putting together training videos that make it possible for them to learn and advance their careers.
But before you start shooting educational videos, you should make sure that they’re going to get the job done. Here are seven key features that all corporate videos for training should have.
1. Great Script
Before you start shooting corporate training videos so that you can show them to your company’s employees, you’ll need to come up with scripts for them. And you should be prepared to spend your fair share of time working on these scripts.
The scripts that you write for corporate training purposes should be filled with lots of training content. But they should also be written in a way that will lead to your videos being fun for people to watch.
You should write at least a few drafts of each of your scripts and put them through the editing process to tighten them up. This will get your corporate training videos off to a strong start before you even begin filming them.
2. Solid Actors
You’re obviously not going to be able to convince George Clooney or Gabrielle Union to star in your corporate training videos. At least, you’re not going to be able to do it unless you have a BIG budget in place for your training videos.
But that doesn’t mean you should just throw anyone into the mix when you’re shooting corporate training videos. You should try to hire competent actors that your employees will be able to relate to.
If the acting in your corporate training videos is downright bad, it’s going to create an unnecessary distraction. So you shouldn’t skimp on the actors that you bring in to play roles in them.
3. Useful Content
As we alluded to earlier, most of the employees at your company are interested in learning things that will help them do their jobs better. Your corporate training videos should, therefore, contain useful training content that will make them more effective employees all around.
You shouldn’t just shoot corporate training videos for the sake of doing it. You should shoot them to teach your employees the things they’ll need to know to take their careers to the next level.
4. Entertainment Value
While you want your corporate training videos to have lots of useful training content in them, you don’t want them to be boring. But that’s exactly what they’re going to be if all they do is hit your employees over the head with content.
You should also try to add some entertainment value to your corporate training videos. Doing something as simple as capturing a drone video from high atop your company’s headquarters will add a nice touch to your videos and make your employees sit up and pay attention.
5. Important Takeaways
Each and every corporate training video that you shoot should have a clear goal in mind. You should strive to provide your employees with at least one or two key takeaways.
Your employees probably aren’t going to remember everything that happens in your corporate training videos. But they should be able to remember the takeaways that you try to get across.
Repeat these takeaways early and often throughout your videos for training. It’ll make it easy for your employees to commit them to memory.
6. Right Length
Some companies are under the impression that their corporate training videos have to be long in order to be successful. But this couldn’t be further from the truth!
In fact, if you shoot videos that are an hour-long, your employees are going to lose interest in them fast. And they’re not going to look forward to you putting new videos out.
If you’re tackling a particularly tough topic, you might be able to get away with making corporate training videos that are 15 or 20 minutes long. But otherwise, you should try to limit them to just a few minutes each in most cases.
7. Not-So-Subtle Branding
The corporate training videos that you create should be unique to your company. One simple easy to ensure that they are unique to your company is by adding branding to each of your videos.
You should incorporate everything from your company’s logo to your company’s colors into your videos to build up brand recognition among your employees. It’ll make a big difference in your videos by making them more effective overall.
Visit https://www.1minutemedia.com.au/ to learn more about a company that can help to bring the ideas that you have for corporate training videos to life.
Make Sure Your Company’s Corporate Training Videos Include These Features
If your company isn’t creating corporate training videos at the moment or if you are creating training videos but aren’t happy with them, change that today. Use everything you’ve learned here to begin shooting high-quality training videos for your employees.
Your corporate training videos will make your employees feel like you’re teaching them something. They’ll also make your employees more productive and better prepared to do their jobs.
Want to get your hands on more tips that will benefit your employees in a big way? Look for them in our other blog articles.