69% of Americans are Facebook users. If you want to get the word out about your brand, you need to utilize social networks. It can help your strategy if you establish some clear social media marketing goals.
This article lists five of these potential goals that could help you to grow your business.
1. Effective Social Customer Service
People love to get customer service help through social media sites. This is very much a service you should be offering. Not only does this make it incredibly convenient for your customers to reach out to you, but it also gives you a lot of valuable data to analyze.
For example, what percentage of people who contact you have their problem fixed.
2. Increase Brand Awareness
The key to social media marketing is building up brand awareness. You should be taking several different steps to achieve this goal. For example, you might focus on putting out multimedia content regularly.
You should also try to have positive interactions with customers who use your page. The great thing about social media is that it gives you a vast amount of data you can use to figure out how your brand is doing.
If the numbers don’t add up, you might need to change your digital marketing strategy.
3. Drive Traffic to Your Website
One of the social media marketing strategies you shouldn’t forget is to drive traffic to your website. While your social media page is a great way to interact with the community, your website is where you have total control.
You shouldn’t forget about having a good website just because you have a good social media page. You can also use statistics to figure out how well your social media posts are doing in terms of driving up that website traffic.
If your numbers are low, you may need to consider some different social media marketing ideas
4. Build a Community
It could also pay off to do more than just run a social media page. You could also try to make a true online community. You might consider investing time in developing a Slack community, or you might prefer to keep things simple with a Facebook group.
Whatever it is you do, community building is always a great way to drive traffic to your pages and to build awareness of your brand.
5. Manage Your Brand Reputation
Social media is also the perfect place to manage your brand reputation. No company is perfect, but social media gives you the ideal platform to right wrongs and make things up to dissatisfied customers.
Check out Digital Marketing 101 by Adbuz to learn more about reputation management.
Setting Social Media Marketing Goals Can Help Grow Your Company
If you want to grow your company, you need to form relationships with your customers through social media. The best way to do this is by setting clear social media marketing goals and using statistics to measure their success.
If you want to learn more about digital marketing, check out some of our other blog posts.