Well over 55% of consumers will abandon the purchase of whatever they’re looking at if the packaging design is bad.
That’s just the reality of what packaging is and represents. You may have the best product, but if your packaging doesn’t look good, your product certainly won’t sell very well.
Before you launch your brand, you need to know how to design packaging that will sell your product. Here are some of the most common mistakes with packaging designs to avoid when designing packages for your business. Continue reading to know more.
1. Too Much or Not Enough Information
A common mistake when it comes to packaging design is either including too much or not enough information. This can lead to customers feeling overwhelmed or uninformed, and neither is a good option for your business.
Make sure to strike a balance with the amount of information you include on your packaging, and always err on the side of providing too much rather than too little.
Additionally, be clear and concise with your language, and avoid using jargon or technical terms that your customers may not understand.
2. Making It Hard to Open
A packaging design that is hard to open can be a major frustration for customers, who may feel like they’re being forced to fight with the packaging just to get to the product.
Not only is this bad for customer satisfaction, but it can also damage the product itself. Make sure to use easy-open features like ridges, perforations, and tear strips are all great ways to make sure your packaging can be easily opened.
3. Not Standing Out
In a sea of sameness, your product needs to stand out to be noticed. This can be achieved through the use of color, texture, pattern, and shape. If your packaging doesn’t stand out, it will blend in and be lost in the shuffle.
Make sure your packaging is eye-catching and memorable so it leaves a lasting impression on potential customers.
You want your customers to be able to easily see and identify your product, so you might want to experiment by using clear plastic packaging tubes today to stand out from the rest.
4. Not Choosing the Right Product Packaging Material
Not choosing the right packaging material can often lead to products being damaged in transit or not being properly protected from the elements.
It is important to take the time to research the different packaging materials available and find the one that best suits your product and shipping needs. Failure to do this can result in costly packaging mistakes that can hurt your business in the long run.
5. Ineffective Packaging Print and Graphics
Using low-quality images or graphics can be ineffective for your business. This can make your product appear cheap and unprofessional. Avoid using generic or boring print and graphics. This can make your product seem dull and uninteresting.
Steer Clear of These Common Mistakes With Packaging Designs
Designing your own product packaging can be a daunting task, but it’s important to get it right.
After all, your packaging is often the first thing customers see when they encounter your product, so you want to avoid these common mistakes with packaging designs.
By taking these factors into consideration, businesses can create packaging designs that are both effective and efficient.
If you enjoyed this article, be sure to check out the other articles on our blog.