According to Nielsen data, printed labels helped stores increase sales by up to 15% in a single year. If you haven’t started yet, you should look for label printing services. Labels are a great way to increase your brand visibility out there.
Before signing up for a label printing service, know that there are different types of labels. Your choice will be dependent on the industry you operate in.
Here is a brief guide to help broaden your understanding of label printing.
Flexographic Label Printing
Label printing companies that use the flexographic method target cost-effective clients. This method is ideal for printing high volumes labels at high speed. Flexography produces high-quality labels using a wide range of inks.
The advantage of flexography is the cost savings arising from the process. This is because a flexographic press requires little effort to deliver the output once you set it up. Passing on the cost savings to your clients makes your products affordable in the long run.
Flexography works well with products that need large-scale greater color accuracy. These could be industrial equipment. Choose this method if you want special effects, embossing, coatings, foil stamping, and metallic ink.
Silkscreen Label Printing
This process uses stencils, inks, and photographic screens to print labels directly on products. It’s the perfect fit for products that need to undergo repeated washes or abuse. For this method to succeed in a multicolor label project, you’ll need several screens for the process.
The printing works well with pharmaceutical bottles, medical devices, glassware, and alcohol bottles. Silkscreen label printing is also suitable for labeling health and beauty products. The advantage of silkscreen labels is their excellent capabilities in product differentiation.
This label printing is also suitable for products that people use in harsh conditions. These include window decals, graphic overlays, and static cling. In essence, use this label printing in any product that you expect the label to outlast its lifetime.
Digital Label Printing
Digital label printing boasts superior quality and flexibility of use among business entities. It has a fast turnaround, especially during short runs of printing. Digital label printing is also cheaper than other printing forms, so you can use it for product testing.
Aside from the above advantages, labels from this method tend to have precise images and clean gradients. You can perform custom color matching and use colors that pop with digital label printing.
The best label printing software will also enable you to personalize and use sequential numbering on your labels.
Improve Your Brand Awareness With Labels
The visibility of your brand has a significant impact on your sales revenue. The more familiar your product is in the market, the more likely your sales revenue will increase. Label printing helps get more people to know about your company through your products.
Start improving your brand’s visibility today using any of the above printing services. For more informative articles, browse through the website.
